Lipton
Overview
Lipton is one of the world's great refreshment brands, making a big splash in the global beverages market with tea-based drinks including tea bag and other healthy, refreshing alternatives to soft drinks.
YELLOW EVERYWHERE
Lipton is painting the world yellow with a marketing campaign that represents all that Lipton stands for — brightness, vitality and fun with natural goodness.
KEY FACTS
Tea is the world's favorite beverage.
Taken regularly, tea can help improve vascular function, combat fatigue, reduce cholesterol levels and increase feelings of vitality.
Lipton is the world's leading brand of tea. Lipton is the global market leader in both tea bag and powder tea, with a global market share nearly three times larger than its nearest rival.
Available in over 110 countries, Lipton is particularly popular in Europe, North America and the Middle East and parts of Asia.